The funny thing about research is that a lot of people are all too eager to assign the kind of research skills they need to make a truly informed decisions to machines. I am, of course, talking about Google. A lot of people are under the impression that if they use the right tool, at the right time, in the right way, in the right context that they will get the right results.
Now, don’t get me wrong. There’s a lot going for this assumption. There’s a high likelihood that people can get great results from it. But this is a far cry from assuming that they will always get great results. This is a far cry to assume that they will get the very best results.
That’s too much on an assumption to make, yet people eagerly make that leap of faith time and time again. Not surprisingly, they end up with the wrong products, which don’t resolve their problems the right way, and they are out of money.
You may be thinking to yourself, “This isn’t that big of a tragedy because they can always get a refund.” Well, that’s true, but you probably will waste a lot of time getting your money back. And unfortunately, unlike the refunded cash, that time is not coming back. Once you’ve blown an hour hassling over shipping to send bad products back, you’ve wasted precious time. You could’ve spent that time with your family, developing yourself or learning something new. Do you see where I’m coming from?
So do yourself a big favor. Use research to find the very best products that you are searching for. This is especially true when you’re looking for specialized products like solar lights. They have different features, context and technologies that are engineered into them.
Until and unless you allow yourself to become aware of these and push yourself to cross reference the different product offerings, chances are quite high you will end up overpaying for something that is going to under deliver.
This is not a threat. This is not a put down. This is, by no means, not some sort of judgment. It’s just a prophecy. It’s a slam dunk. Why? People have sloppy research skills.
Sloppy research begins with mindset. If you are in a rush, chances are very high you’ll go with the first piece of information you come across. It doesn’t matter if it is off. It doesn’t even matter if you know that it is probably not all that accurate. You let your sense of desperation kick in since you are in a hurry.
I wish we were still on the Dewey decimal system because at the very least, you are pushed to sharpen your research skills. You’re pushed to look in context and draw proper comparisons.
Unfortunately, we’d rather rely on Google and we are in the position we’re in. So do yourself a big favor. Get ready to roll up your sleeves and do a little bit of mental heavy lifting so you can get the very best solar lights for your particular needs.